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Home > Knowledge > Content
Power four: shelf sales
Nov 11, 2017

Shelves and other sales terminals are where packaging products come into close contact with consumers. According to the Institute, the ultimate goal of selling packaged products is to allow consumers to pay for their products, from the perspective of tangible marketing and consumer buying behavior. Smithers Pier Institute survey found that shelf marketing is the next 10 years affect the development of the packaging and printing industry a major factor. The report suggested that the packaging product shelf marketing needs to follow two principles: First, the packaging in the shelf "dancing" to attract the attention of consumers; the second is to make packaging and consumer "talking" to narrow the distance with the consumer.

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