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Home > Knowledge > Content
Power five: technology upgrades
Nov 13, 2017

With the improvement of market demand, the growth of high-grade packaging industry represented by luxury packaging will surpass the average growth of other industries in the packaging industry. In the packaging industry, luxury goods packaging is a fast-growing market with great potential. In 2016, its market capitalization has reached 13.78 billion U.S. dollars and the estimated consumption in 2017 will reach 14.25 billion U.S. dollars.

It is more attractive to consumers because of the luxury brand. To enhance the user experience, luxury packaging gradually selected some high-quality materials, the packaging surface, decoration, bottle stopper and other external shape using a more innovative design. On the basis of using advanced materials and decorations, luxury packaging began to use more technologies such as anti-counterfeit labels and QR codes so that consumers can verify the authenticity of products through smart devices. New labels, such as RFID and Near Field Communication (NFC), allow consumers to interact with brands and create deeper, more lasting sales relationships.

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